You have been blogging (or in business!) for a while now. You nailed your content, you attracted your audience, heck, you even worked with a designer to nail your brand. But something's still not right. You can't seem to create that community for your brand that everyone else has. You're struggling to figure out how to turn those readers and followers into something more.

It's likely, even, you've read all the posts, tried all the tricks, but despite it all, you still see crickets when you look at your email list. 

For some reason, you can't quite accomplish what everyone else seems to with their email lists. 


  • Feeling confused and overwhelmed at the thought of how to take your followers and readers and turn them into a community
  • Stuck trying to figure out the content you're supposed to be sending every week
  • Frustrated and disappointed because all you see online are shady marketing tactics to grow your list with nothing mentioned about what to do with those subscribers once they're even there
  • Desperately interested in learning how you can generate both passive and active income through your email list without having to send sales-y emails or host webinars every other week
  • Looking for people who understand where you are and are ready to help you as you build your community + celebrate every success (both big and small) right along with you

You're almost ready to give up, but you haven't yet because you see people killing it with their emails lists and you know that you truly want that for your brand, too.



  • Created a community of your followers and readers with ease and excitement
  • Knew exactly what content you should send to your content (and knew how it was benefiting you and your audience)
  • Started growing your list with intentional and authentic marketing tactics that you felt good about putting to use
  • Not only know how to generate income (both passive and active) but are actually generating that income
  • Had a community of people who helped you every step of the way and celebrated the successes you experience (both big and small) right along with you



I don’t even know where to begin with expressing what Kickstart Your List has done for my list and community. Before I went through the course, I struggled each and every week with my newsletter content – I didn’t know what to send, I never got replies, and I was pretty sure I’d never make a single sale. Now I have a newsletter I’m proud of, a community of engaged subscribers, and I’ve made several course sales, just through sending an email or two. If you’re working to grow your list, whether you feel like you know what you’re doing or you’re just getting started, I definitely recommend this course to you!

- Krista,

what you get by signing up for Kickstart Your List:

The 40 page course workbook

This workbook is full of checklists, worksheets, calendars, and plenty of room for you to brainstorm so that once you've gone through the content you can move to the worksheets and start taking action (because that's where the magic happens)!

The Tech Training Guide

Navigating your email marketing platform and the other programs we talk about in this course may seem a little overwhelming, but I have your back! For everything technical that we're doing, there's a tutorial video to help make sure you understand what you're doing. There are several tutorials specifically for MailChimp and ConvertKit. If you get into the course and don't understand how to do something, all you have to do is request help, and I'll get a new tutorial made and added to the guide!

Lifetime access to the content

Let's be honest with each other, it seems like every single day a new tool is coming out that can "change the world," and a good percent of that time the tool is something that can totally change the game for us. If some new tool were to come out tomorrow and be amazing in helping us grow our lists, you can bet that I'll want to update the course content to talk about it. Lifetime access to the content means that you'll get any of those future updates.



Module 1: Creating Your Plan of Attack

  • Creating a plan for your email list (including who it's for and when you'll send)
  • Learning the basics on how the content for your list should be different from that of your blog
  • The 4 main types of content that you can and should be sending to subscribers
  • Creating your content strategy and editorial calendar specifically for your list

Module 2: Getting Started Growing Your List

  • How to optimize your blog for more opt-ins
  • Creating your irresistible opt-in incentive
  • Using social media to grow your list intentionally

Module 3: Sending your emails

  • The 4 key elements that should be part of all of your emails
  • Re-engaging with your list when you haven't sent an email in a few months
  • How to write subject lines that actually get your emails opened
  • Getting your subscribers to engage with your content

Module 4: Using Your Blog to Grow Your List

  • What content upgrades are + why they're so popular
  • How to create your own content upgrades + add them to your blog strategy
  • How to use guest posts to grow your list

Module 5: Using Premium Content to Grow Your List

  • What webinars and online workshops are + why they're so popular
  • How to create your own webinar or online workshop
  • What an email course is + why they're gaining popularity
  • How to create your own email course

Module 6: Generating Income Through Your List

  • How to use your email list to text income ideas
  • How to start generating passive income through your list
  • How to launch and sell to your list

Module 7: Maintaining Your Email List

  • Why it is people unsubscribe from email lists + how to learn from them
  • 4 things you can do when people aren't subscribing
  • Why it's important to grow your list + how and when to do it


Bonus #1: Getting The Most Out of LeadPages Training

One of the best tools out there right now to grow your list is LeadPages. From creating beautiful landing pages, offering content upgrades, running your own webinars / online workshops and more, it's by far the most popular resource when it comes to list building. So in this 45-minute training, I'm walking you through how to get the absolute most out of this resource to help you boost opt-ins for your email list.

Bonus #2: List Building Tips from 10 Industry Experts

If there was one thing I would have loved to have when I was starting my list, it would have been advice from my favorite bloggers and business owners online. Even though I didn't have it then, I reached out to 10 amazing women and asked them to share what they think makes a great email list and their top list building tips, and I compiled them into one PDF guide so that you can take their secrets and advice while you're building your own stellar email list!

Your course is packed with great information and detailed! I'm still digesting everything!

- Robin,



March of 2015 marked two years with my email list. When I created it back in 2013, I had basically only created an opt-in incentive and then ended up forgetting about it. I would send emails whenever I felt like I had something to say (not very consistently). In May of 2015, I finally decided it was time to get serious and start pouring love into my list.

Six months later... my email list had doubled, and I was getting more engagement than ever.

It's not just about sending random emails whenever you feel like it or growing a huge list of people that you have absolutely no connection with. That little decision to pour my heart into my community led me to growing my list faster than I ever had and actually building real relationships with those subscribers. 

Now it's my goal to share what I've learned about email lists with passionate bloggers and small business owners, in the hope that more people can start creating these amazing email lists that their communities rave about and helps them grow their brand all at the same time.

100% Money Back Guarantee

I'm not interested in holding your money hostage, so if within the first 30 days of enrollment, you implement the strategies that we cover in the course but do not see any growth with your list, send me an email, and I'll personally issue you a refund. 

I'm offering this money-back guarantee because I believe so strongly in the contents of the this course, and I want you to see the same incredible experience with your own list that I've seen with mine, totally risk free!

NOTE: Because of the nature of the course, I can't and won't grant "buyer's remorse" refunds. If you do request a refund, it's my right to require proof that you've done all of the steps taught in the course, including filling out your workbook prior to granting your refund. Why? Well, because I know that if you truly do the work and follow through with the action steps, you're going to see results. It's just that simple. 

Kory's Kickstart Your List course has been a game changer for me! I knew I needed to get started on an e-mail list, but had no idea where to start. Kory covers the basics from selecting an EMP to the more advanced part of growing your list through content upgrades and so much more. I feel like I've had a handle on the ins and out of having an e-mail list from day 1 thanks to taking Kory's course.




Do I need to already have an email list?

You can, but don't freak if you don't! Check out this post that I wrote + sign up for the preview content of Kickstart Your List to help you pick the best email marketing platform for you!

Do I need any specific apps or programs in addition to the course?

The only thing you'll need in addition to the course is an email marketing platform (think MailChimp, ActiveCampaign, ConvertKit, etc) and a photo editor, which can be Photoshop, Canva, or PicMonkey. If you decide to do live workshops or email courses to help grow your list, it's possible that you'll want to invest in some additional software, but I'll always present free and paid ways to do things so you can do what we mention in the course, even a tight budget!

How + when will I receive the content?

When you purchase the course, you'll get an email with your details to log into the course site and begin reviewing the information. All of the content is there and ready for you to dive right in as you're ready

Note: Access to the course site will be sent to the email address you purchase with. Please make sure you put in the email address you want to receive course details to!

Will this course work for my niche?

If you're in a niche that will benefit in any way from building stronger relationships with your audience, then absolutely! This course is driven to all bloggers and even business owners who are ready to take action to build a community around their brand and create a better brand in general.

How long do I have access to the content?

After your purchase, you'll have lifetime access to the content and all future updates of the course materials, should there be any.

What format is the course content delivered in?

Because I know that many people learn differently, the course content is provided in video and text lessons, and there is a course workbook to help you take action. In addition to the video lessons, there are a variety of video tech tutorials that you'll receive access to, as well!